Do you see this glass as half empty or half full?
Do you see this glass as half empty or half full? A good social media strategy will focus on and highlight your half full, adopting always an optimistic perspective.
It doesn’t mean creating a reality that doesn’t exist. Being honest is essential for any successful marketing campaign. But when you look into this picture, both assumptions are true: the glass is indeed half full. But it is also half empty.
As an entrepreneur, you may learn to focus on the half that is empty because you do want to learn and improve and you do want to take your business to the next level.
And that is why is so important to have someone else with you along this journey, to remind you about that half that is already full. And, more importantly, to talk to your customers about this amazing and successful part of your business.
Life is a creation of the mind. – Buddha